Ksubi and Travis Scott celebrated the launch of the Ksubi x Travis Scott capsule collection last night at their new store in SoHo, Ksubi at Local. Travis Scott himself was here to greet his fans who queued for hours just to buy merch and see their favourite rappers.
Popular Australian streetwear brand Ksubi threw a VIP launch party, hosted by Travis Scott, at SoHo’s new brick and mortar store, Ksubi on Local. Guests got their first look at the highly anticipated new collaboration Ksubi x Travis Scott. Cocktails were provided by Don Julio, as partygoers toasted the night by sipping a Don Julio 1942 and singing along to some of Travis Scotts hits as he performed to a packed crowd. The limited edition 10-piece collection features heavily distressed denim and reflective paint that activates only with a flash of light – exclusive traits of the collaboration. Topped off with a custom flame logo, the range includes jeans, tees, hooded sweaters, bombers and oversized denim jackets, all produced under Scott’s creative direction.