TAORAY WANG sets the bar high at New York Fashion Week.
It seems rather easy to apply the “East meets West” label to a Wing Tao design. Yes, she is trained in fashion design both in her native China and in Japan and has seen great success in Asia. And yes, the Western market first experienced his line at NYFW 2014, and he has received high acclaim in his work ever since. But it would be wrong to button up its TAORAY WANG brand with the belief that it only brings Eastern designs to the Western fashion market.
More exactly, Wing Tao incorporates a blend of design that tailoring, fabric use and market scope are basically global in reach and appeal. There is no mistaking the underlying Eastern cuts, layers and silhouettes of the collection, but the work remains multi-cultural, appealing to a robust professional woman who is unashamedly confident without sacrificing an iota of her femininity or desire. for sexy. There is no race, ethnicity or nationality in TAORAY WANG clothing, and that’s the point.
In the world we live in, women live bolder lives than in the past. They were educated, worldly, and had a flair for adventure and trying new things, all of which Wang Tao captured in a way that largely dictated fashion trends rather than simply following them.
While TAORAY WANG ready-to-wear has been available in Shanghai and Beijing, 2018 saw the opening of its SoHo, Manhattan store and expectations were high given the very positive response from the fashion press and from consumers to boot. There’s no question that Want Tao has taken a global approach, not just in its design, but in its entire business model… and it appears to be working.